For Authors: What to Include in a Marketing Plan or Kit
The following will be shared in an interview on Brian's Jud's television show, The Book Authority, airing on cable channel 5, August 23rd at 8:00 PM in the Greater Hartford, CT area. This show is for authors and is in syndication. Check your local listings to tune in.
What to Include in a Marketing Plan or Kit
Cover letters for…
editor, agent, reviewer, reporter or producer
Press Releases w/targets
Book Sell Sheet
A Photo of Your Cover
A Book Highlight, Excerpt, mss or Floppy Disk
Professional Reviews
Your Speaking and Signing Schedule
Media Interviews (print & on air)
An Author Bio or Resume'
(include awards, affiliations and URLs)
A Brochure
Bookmarks, w/ISBNs
Business Cards
SASE or Post Card for Response
(Hint: Use E-Mail for Print Media)
1. Clip your cover letter to the outside of your marketing folder.
2. Include your contact info on all materials.
3. Place loose, numbered mss or excerpt pages, with headers, beneath your folder.
(Your presentation need not be elaborate. It needs to be complete and concise.)
